The New Image (TNI for short) started as a group in the Dutch hobbyist MSX scene in 1991 and has remained active for the MSX platform ever since.
In 1999, The New Image officially became a company and started to develop commercial activities. Since 2008, TNI as a company sells Japanese Anime figurines.
As a group, TNI has changed a lot over the years, as new people join and existing members lose interest. With the advent of the internet, TNI has extended its wings internationally and, after some international collaboration in the late 1990s, has welcomed its first Spanish member in 2005 and its first UK member in 2010.